Doug Levinson, the author of 75/25, was a young, successful attorney who like so many other lawyers - dreamt of doing something more creative than suing people. But, Doug found the lawyer typecasting difficult to overcome, so he went back to school and earned an MBA at UCLA.

Getting an MBA helped Doug achieve his dream of trading in his law practice for a very successful business career, including landing a position as CEO of a biotech company. And, immediately after graduating, Doug was also asked to develop and teach a Business Law course part time for UCLA's Anderson Graduate School of Management. In fact, Doug ultimately became one of the most popular instructors at Anderson.

But - while Doug was teaching at Anderson - he kept wondering why virtually every business school in the country offered a basic law course, while virtually no law schools offered a basic business course. Doug concluded that this omission was due, in part, to the fact that there were no suitable materials to teach such a course. So, Doug developed the course materials from scratch: more than 700 PowerPoint slides with sound effects, animation and original graphics.

Doug's Business For Lawyers class was adopted by the USC Law School where it became (and remains) hugely popular. Later, Doug was also invited to teach his course at Boalt Hall - the law school at UC Berkeley. That course was also an overwhelming success. And, subsequently, the course was offered to practicing attorneys through UC Berkeley's Haas Business School, USC's Marshall Business School and "in-house" at nationally-renowned law firms.

But - as well received as Doug's PowerPoint presentations were - Doug still couldn't find a book that was designed to explain high-level business concepts to smart people, in plain language. So he created it - 75/25, ¾ of an MBA, ¼ of the Grief. 75/25 was the embodiment of everything Doug learned in years teaching business to thousands of the top law students and lawyers in the country.

75/25 takes a completely fresh look at traditional business disciplines using totally original, but often profound, explanations, simplifications, concepts and graphics. For example, 75/25 incorporates Doug's technique for fully explaining Microeconomics and Macroeconomics in under 5 minutes. Similarly, 75/25 completely explains - in roughly 1,500 words of colloquial language - how to read financial statements.

The result, as I mentioned, is a revolutionary type of book - a book that covers the essence of a two year graduate program at top business schools in a single, completely original, easy-to-read volume. And, it works. In fact, 75/25 was recently adopted for use in a Business For Lawyers course at Stanford Law School.